1. COTTAGE LIFE / Digital channel launch campaign
- Role: Art-directed original photoshoot, conceptualized, designed key art and oversaw implementation of the strategically integrated national campaigns with main focus on digital – social, mobile, web, including: homepage takeovers, display / expandable banners, film strips, interactive mobile ads / tablet ads, sponsored blogs, email marketing and social media.
- Outcome: Campaign achieved high results in social response and community engagement and brand awareness.
- Platforms: Digital / Mobile / Social Media / Out of Home / On-Air / Print